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The "Returnageddon" Survival Guide Navigating returns without losing your mind (or customers)

While ecommerce grew during the pandemic, the rate of online returns grew even faster, surpassing the overall growth rate of online shopping by almost 3% in 2021. 2022 was the year retailers started looking for ways to dial up returns friction to claw back margins. In fact, online return rates decreased from 20.8% in 2021 to 16.5% in 2022 (NRF, 2022).

The news is still bad though when you look at the return rates by merchant. During the past two years, 40% of retailers saw return rates go up by 10%, with another 10% seeing increases as high as 20% year over year (RIS News, 2022). It’s enough to make your head spin

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